Longform

Longform is so niche market, according to a presenter at the conference on the role of the publisher in the digital age. Longform, or books as I like to call them, are apparently passe. Its all about transmedia immersion and world creation. She screened a video of an author being interviewed on a tv show that exists inside a game, its worth watching to see the author get blown up during his reading. The book was written online and comments were taken into consideration in the final edit. This is all terribly interesting. There were more examples of books made more interactive and immersive transmedia interactivity as embedded marketing device This is all terribly interesting. There was talk of the 'new reader' lacking motivation to consume longform unless it is first a vodiobook with a created transmedia world. This is all terribly interesting.

I might just like to point out that whether in analogue longform or on flexible reading screen the necessary ingredient is words written by writers and now if you don't mind I'm just popping off to sit down with a nice cup of tea and read a book.